{"id":1420,"date":"2021-01-27T10:34:52","date_gmt":"2021-01-27T10:34:52","guid":{"rendered":"https:\/\/www.startupoasis.co\/?p=1420"},"modified":"2021-12-08T05:29:30","modified_gmt":"2021-12-08T05:29:30","slug":"how-does-a-minimum-viable-product-mpv-work","status":"publish","type":"post","link":"https:\/\/www.startupoasis.co\/fr\/blog\/how-does-a-minimum-viable-product-mpv-work\/","title":{"rendered":"Comment fonctionne un produit minimum viable (MPV) ?"},"content":{"rendered":"

Nombre des marques les plus performantes d'aujourd'hui ont d\u00e9but\u00e9 comme produit viable minimum<\/a><\/strong> ou MVP. Airbnb, Facebook, Uber et Spotify ne sont que quelques-unes des applications mondialement populaires et r\u00e9ussies qui ont relev\u00e9 le d\u00e9fi de commencer petit, puis de construire et d'am\u00e9liorer leurs produits lentement mais s\u00fbrement. Ils ont tous pris le risque de cr\u00e9er un MVP au lieu de se lancer imm\u00e9diatement dans le grand bain.<\/p>\n\n\n\n

L'\u00e9tape MVP est un processus adapt\u00e9 par de nombreuses entreprises qui mettent beaucoup d'efforts et de valeur sur leurs produits. Elles reconnaissent l'importance de leurs clients et les pr\u00e9cieux apports qu'elles peuvent tirer de leur march\u00e9. MVP les aide \u00e0 concentrer leur attention sur ce qui compte le plus au lieu d'acc\u00e9l\u00e9rer le processus de d\u00e9veloppement sans le cibler correctement.<\/p>\n\n\n\n

Qu'est-ce que le produit minimum viable ?<\/h2>\n\n\n\n

A produit viable minimum<\/strong> est un produit qui ne pr\u00e9sente que les caract\u00e9ristiques de base ou les plus essentielles. Il s'agit de la version de base d'une application et n'inclut que ses composants fondamentaux, ceux dont les utilisateurs cibles ont besoin ou qu'ils souhaitent. Les entreprises, en particulier les start-ups, pr\u00e9f\u00e8rent sortir leur MVP avant de lancer la version compl\u00e8te. En effet, cela leur permet de d\u00e9terminer la viabilit\u00e9 du produit. De m\u00eame, cela permet de rendre le processus de d\u00e9veloppement plus rapide et plus efficace.<\/p>\n\n\n\n

Le processus de d\u00e9veloppement de MVP adapte la proc\u00e9dure \"build-measure-learn\", ce qui signifie que les entreprises cr\u00e9ent une application ou un produit qu'elles peuvent am\u00e9liorer en testant le march\u00e9 avec l'aide de leur public cible. Les entreprises cr\u00e9ent le MVP, le publient et mesurent sa viabilit\u00e9 en recueillant des informations sur les utilisateurs et en tirant des enseignements des informations recueillies. Elles appliquent ensuite ce qu'elles ont appris pour am\u00e9liorer encore l'application. De cette fa\u00e7on, les MVP aident les entreprises \u00e0 mieux servir leurs clients.<\/p>\n\n\n\n

Comment fonctionne MVP ?<\/h2>\n\n\n\n

L'auteur de \"The Lean Startup\", Eric Ries, d\u00e9crit les MVP comme des produits qui aident les entreprises \u00e0 \"des d\u00e9cisions plus rapides et plus efficaces\".<\/a> sans perdre de comp\u00e9tences, de ressources et de temps. Les produits minimums viables pr\u00e9sentent les caract\u00e9ristiques les plus importantes pour deux raisons majeures :<\/p>\n\n\n\n

  1. pour les entreprises, de recueillir les r\u00e9actions des premiers adoptants, et<\/li>
  2. pour les entreprises de faire du financement.<\/li><\/ol>\n\n\n\n

    En outre, il d\u00e9crit la simplicit\u00e9 du processus MVP. Les entreprises construisent leur MVP, qui est une premi\u00e8re version de leur application \u00e0 grande \u00e9chelle. Souvent, elle est sujette aux bugs et instable, mais elle est quand m\u00eame envoy\u00e9e \u00e0 un groupe choisi de consommateurs.<\/p>\n\n\n\n

    Ces utilisateurs sont connus sous le nom de les pionniers<\/a>. Ce sont eux qui, les premiers, \"utilisent\" le MVP, qui est en fait un produit qui n'est pas encore termin\u00e9. Ils fournissent un retour d'information que les entreprises trouveront utile. Et, oui, les entreprises font payer leurs MVP.<\/p>\n\n\n\n

    Une fois que le MVP est sorti et que les premiers adoptants ont commenc\u00e9 \u00e0 fournir un retour d'information et des suggestions, les entreprises commencent \u00e0 travailler \u00e0 l'am\u00e9lioration des produits. Le plus souvent, ces changements interviennent tr\u00e8s rapidement. Les consommateurs sont presque toujours surpris de ne pas savoir qu'une nouvelle et meilleure version du produit est d\u00e9j\u00e0 en route.<\/p>\n\n\n\n

    L'objectif ultime de MVP est de cr\u00e9er un produit complet qui r\u00e9ponde aux besoins, aux d\u00e9sirs et aux attentes des consommateurs.<\/p>\n\n\n\n

    Fondamentalement, le produit viable minimum<\/strong> est utilis\u00e9 pour guider les startups et les d\u00e9veloppeurs passent par le processus de d\u00e9couverte des erreurs de la mani\u00e8re la plus efficace possible. L'avantage de tout cela est que les consommateurs sont inform\u00e9s \u00e0 l'avance que le produit qu'ils ont entre les mains - ou qu'on leur envoie - peut comporter des erreurs. L'entreprise est pleinement inform\u00e9e, de sorte que les utilisateurs savent \u00e0 quoi s'attendre. C'est un processus \u00e0 double sens qui profite \u00e0 la fois aux consommateurs et aux entreprises.<\/p>\n\n\n\n

    Exemple :<\/strong><\/h3>\n\n\n\n

    Un bon exemple de la fa\u00e7on dont un produit viable minimum<\/strong> est ce que les cr\u00e9ateurs de Bo\u00eete de d\u00e9p\u00f4t<\/a> l'a fait. Comme il leur \u00e9tait difficile d'expliquer en termes simples ce qu'une application comme Dropbox pouvait faire, ils ont d\u00e9cid\u00e9 de sortir un MVP. Elle permettait aux utilisateurs de cr\u00e9er et d'acc\u00e9der \u00e0 un dossier Dropbox, puis d'y glisser des fichiers. Ces documents sont ensuite reproduits ou dupliqu\u00e9s dans tous leurs appareils connect\u00e9s. Une fois que les gens ont compris ce que signifiait la synchronisation et le partage de fichiers, le Dropbox a commenc\u00e9 \u00e0 attirer plus d'utilisateurs.<\/p>\n\n\n\n

    Conclusion<\/h2>\n\n\n\n

    A produit viable minimum<\/a><\/strong> ne permet pas seulement aux entreprises d'am\u00e9liorer leur produit. Elle leur donne \u00e9galement la possibilit\u00e9 de r\u00e9inventer leurs mod\u00e8les commerciaux et de mieux servir leurs clients. Toutefois, pour qu'un MVP r\u00e9ussisse, les d\u00e9veloppeurs doivent s'assurer que le produit qu'ils cr\u00e9ent est fonctionnel et offre une excellente exp\u00e9rience utilisateur.<\/p>\n\n\n\n

    \n
    StartupOasis propose des forfaits MVP complets. Contactez-nous ici et nous en discuterons avec vous.<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Many of today\u2019s most successful brands started out as a minimum viable product or MVP. Airbnb, Facebook, Uber, and Spotify are just a few of the globally popular and successful apps that took the challenge of starting small, and then building and improving their products slowly but surely. They all took the risk and came […]<\/p>\n","protected":false},"author":3,"featured_media":1422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mvp"],"acf":[],"yoast_head":"\nHow Does a Minimum Viable Product (MPV) Work? - Startup Oasis<\/title>\n<meta name=\"description\" content=\"A minimum viable product comes only with the most essential features. 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