Designing a website is all about thinking ahead. The digital world may be a showcase for innovative animation, interaction, and overall immersion every year due to its connection with technology.
However, 2022 has a lot more to offer in web design trends. Typography is reclaiming its position, live-action is reaching new heights, and the 1990s are making a resurgence. Style variations include everything from astoundingly high-tech to delightfully handcrafted.
Overall, 2022 appears to be a diverse and innovative entry in the digital annals. However, if you want your website to stay ahead of the curve, you must start thinking about creating a cutting edge website.
This blog post will explore some of the latest web design trends for 2022 and how to create a website from scratch. Thus, if you’re ready to take your website to the next level, keep reading!
The Innovative Web Design Trends for 2022
1. Memphis Design
Memphis design is one of the top web design trends, which is sometimes regarded as a flashy style because of its chaotic patterns and shapes, which are generally combined. In the early 1990s, the Memphis style was a protest against minimalism and art critics’ perceived high tastes, which made it more colorful, approachable, and daring than previously.
This viewpoint is especially relevant today when minimalist styles have resulted in a sea of interfaces that, while intuitive, are all essentially the same. It’s no surprise why many designers are choosing to work with Memphis design for a burst of vivid personality that visitors will never forget.
2. Dark Mode
The dark mode is another website design trend with a variety of functions. The dark mode also minimizes user’s eyes strain, which is an issue for many web users allowing users to spend more and more time looking at screens.
On the visual side, dark mode makes it quick and simple to generate a highly contemporary look for your site while also allowing you to draw attention to other design elements simply by making the components surrounding it darker.
3. Typographic Hero Image
The hero image is the first component of a site that visitors encounter, which must make an impression. The designers of 2022 are applying this advice, including typography-driven hero images. Essentially, these hero sections cut or minimize images to give the message a chance to stand out on its own.
Instead of appearing bland, these hero parts are strong in their simplicity. They have the same ability to pique people’s interests as a compelling news story. They’re not only perfect for making an attractive and creative typeface, but they also make a lovely showcase for some tasteful and inventive lettering styles.
4. Micro Animation
Micro animations, as the name implies, are small animations. However, in this situation, small does not imply unimportantly. When it comes to guiding users through their experiences on your site, micro animations are extremely beneficial. They may also add a touch of humour to your site.
For the past few years, micro animations have been popular. However, designers will use them more organically this year. Micro animations are becoming increasingly popular in e-commerce websites, particularly for enhancing customer experience and providing customers with a taste of their goods.
5. Abstract Illustrations
Web design has been using illustrations for years, but abstract designs, in particular, are becoming popular. This is because they offer designers an unusual chance to mix and match various media to get rather strange results. Organic textures provide a handmade aesthetic, and hand-drawn scribbles offer familiarity and mixing and matching infinite variety – a welcome contrast in the digital world.
Neo-brutalism is derived from the original roots of Brutalism, an architectural movement of the 1950s through the 1970s that valued unadorned, exposed materials like concrete. Since its digital resurgence in 2014, Brutalism has been rising in web designs, as evidenced by the site brutalistwebsites.com.
Digital Brutalism is characterized by basic layouts, barebones HTML without style, neutral backgrounds, asymmetrical designs, standard computer fonts, and unpainted photographs.
The Brutalist style is meant to be stark and has a powerful impact when done correctly—the key to an honest self-awareness inspired by its bareness. However, web designers anticipate this style to transform into a more subdued, less extreme form—essentially Neo-brutalism this year.
This melds the rawness of Brutalism with minimalism’s restraint, producing many websites that are appropriate for avant-garde customers and that avoid the mistakes that caused architectural Brutalism to fall from favour.
7. Moving Type
Typography is another website design trend that may accomplish much more than transmitting the information. It can inspire movement in the viewer, as more designers have known for ages. Web designers will take this web design trend further beyond 2022 when tangible moving type becomes a reality.
Animation has long been a part of web design, but it’s typically used for artistic visuals, user interfaces, and page changes. Moving text may appear fresh and surprising, even when the animations are basic such as circular rotations and side-scrolling “news tickers.”
However, these small touches give the typeface room to stand out without distracting the reader with unneeded animated gags.
8. Retro Revolution
As the World Wide Web fades into history, future web designers draw inspiration from those early Wild West days. The so-called Web 1.0 of the 1990s was characterized by vivid color palettes, visible table structures, and preinstalled typefaces like Courier.
Despite all of this, the web designers of 2022 are bringing back this web design trend with the additional benefit of nearly 30 years’ worth of collective design expertise. While the 90s internet was full of distracting gimmicks, flashy visuals, and bright colors, it was also a period when the rules had not yet been established—when “web designer” wasn’t even a job.
The designers who have emerged since—restricted by industry norms—now regard those early years as a breeding ground for unrestricted creativity.
9. Horizontal Scrolling
In contrast to the standard and intuitive vertical navigation, a side scroll layout might lead to unexpected interactions between text and images. This is particularly important for portfolio sites, catalogs, maps, and other similar resources.
On the other hand, sideways navigation makes it much more interesting to discover initiatives, see cities, and peruse online galleries. Horizontal scrolling, when done well, may make a site more attractive, entertaining, and memorable.
Technology and new techniques have already given web designers some amazing possibilities, as seen in the website design trends for 2022 thus far.
10. Handmade Graphics
Technology and new techniques have already given web designers some amazing possibilities, as seen in the website design trends for 2022 thus far. However, relying on digital technologies might make it too simple to overlook the uniqueness you get with handmade work.
Web designers anticipate more DIY graphics to create more relatable user interfaces this year. Doodle scribbles, doodles, cutouts, messy cutout web designs, and analog textures like crayons and paint. The goal is to bring the virtual and actual world together, to ground these often interchangeable displays in the real world through human touch.
11. Bold Color
Colorful minimalism is inextricably linked with one of 2022’s most popular web design trends: color! You should use strong, bright, saturated colors to stand out from the popular soft neutrals many businesses have adopted in recent years.
Bubly, the sparkling water firm, illustrates how a website may use strong, vivid colors without overpowering the eye. Their packaging is designed to be eye-catching, and their website is no exception.
How to Create a Website From the Ground up in Simple Steps
Do you want to improve your online presence and attract new clients? There is no better approach to accomplish this than with your website. The good news is that creating a site has become considerably easier in recent years due to website design trends.
You may also create one without any programming skills or the need to hire a developer, as you’ll find out in this section. You may do it in a matter of minutes with the help of these simple steps. Are you ready? Let’s get started.
Define Your Goal
Defining your goal will add value to your online presence, starting a professional career, and establishing a blog or portfolio website, or so on. Knowing exactly what you want to accomplish will help you form your unique brand identity and choose which assets and web design effects to include on your website. You may consider the following elements:
- Photo gallery
- Social media links
- Online store
- Chat feature
- Members area
Once you’ve determined the goal of your website, you’ll want to build your brand identity. This is another area to consider while developing your web design, including the tone of your microcopy, your logo, and the color of your buttons.
A simple idea map made with a pen and paper is a fantastic start. Make a note of the sort of site you want to create in the center of your map, and consider words and phrases that describe the feeling you’re going for as well as your brand voice.
After that, make a set of circles emanating from your initial notion, starting with one for each. Once you’ve categorized your brand into distinct parts, it’ll be much simpler to proceed to the following process stage.
Research Your Competitors
To create an engaging website from the ground up, you must first understand your target audience and do some research on the competition. You’ll want to figure out what sort of content your potential visitors want and how they’re searching for it.
To do so, look for websites similar to what you want yours to be on Google. Examine the site for content types that could appeal to your target audiences, such as blogs, community forums, social media feeds, testimonials, or Q+A sections.
You may also use Google’s People Also Ask feature to see if there are any questions surrounding the subject. This is a way to see what your audience wants to know. Essentially, it gives you more content ideas that are relevant.
Research What Attracts You Visually
Now it’s time to conduct some visual research and choose website layouts that would appeal to your target audience. You should begin by researching your competitors, browsing through several website template galleries, and perusing Pinterest, just as you did in the previous step.
In this stage, the site’s goals and target audience are essential. The two factors should aid in your website’s web design and layout. While they may offer some inspiration, you don’t want to spend so much time browsing international corporations’ websites if you’re a small business owner.
Not only would such firms have different business aims and objectives from yours, but they’d also have a larger budget and a complete web design team and developers working on the page.
Choose Your Website Builder
You can also pay a web designer or developer to build a website. Most likely, a developer would modify one of their previously developed templates and utilize WordPress or another well-known content management system (CMS) to set up your website.
This is an effective approach, especially if you want to start a blog, but it isn’t perfect. The major drawback is that WordPress must be updated regularly, and the dashboard is not flexible enough. And if at all you want to make any more aesthetic modifications than your template allows, you’ll need to enlist the assistance of your developer.
The third approach uses drag-and-drop website builders, which are the most cost-effective and adaptable. They’re easy to use and don’t need any HTML or CSS knowledge, as they come with ready-made themes and simple user experiences (UIs). No prior coding or design experience is necessary.
Furthermore, you don’t need to update them, and you won’t have to worry about your site being down because they’re all up-to-date. Some may even assist you in enhancing the design process of creating your website and establishing your online presence by:
- Using AI to develop the ideal website for your company’s objectives and needs
- Giving you unrestricted access to a huge number of free high-resolution pictures that you may use on your site
It will help if you consider the outcomes of your research from the previous steps when choosing the best website builder. If you’ve decided on the pages, content, capabilities, and visual layouts you want on your website, check out the most popular website builders to see which ones best represent your needs.
Once you’ve got a short list, try them out. Most of these tools have a free or free trial version that offers you a better sense of their user interface and how simple they are to use.
Web hosting provider significantly influences your website’s effectiveness and how others perceive your business.
Choose Your Web Host
When you’re starting a website from the ground up, you’ll need to pick where your page will be hosted – the location where all of the files that make up your website will be stored. Choosing the appropriate web hosting company is essential for several reasons:
- It can affect your website’s speed and functionality, which is critical for achieving high rankings in search engines.
- It might assist you in ensuring that your business’ website is secure and resilient to potential hazards.
- You can use it to back up your data and the whole website, ensuring that you won’t lose everything if something goes wrong.
Also, the web hosting provider significantly influences your website’s effectiveness and how others perceive your business.
The great news is that most popular web hosts, except those who attract hundreds of thousands of website visitors each month, have strong capabilities. Small businesses will not have to worry, especially if they are building their company website with a website builder.
Most of these tools provide highly dependable free web hosting, so you don’t have to worry about the technical details. If you’re creating a personal or maybe a small business website, you don’t want to worry about these things.
Choose a Domain Name
One of the most interesting aspects of building a website is picking a domain name. Your domain is your website’s permanent address and online residence. It shouldn’t be too difficult to choose a domain name.
While your name should be memorable and distinct, most domains generally include the name of your website or business followed by an extension such as .com or .org. If you’re having trouble finding a name for your business, consider using a business name generator to get things started.
You may get a free domain name if you use a website builder, but you can also pay for one tailored to your business needs. This is beneficial since it will improve the credibility of your website to both individuals and search engines. It will promote your business as a professional and reputable company, making it easier for website visitors to find you online.
Design Your Website Layout
You don’t need any code to build your website if you use a website builder with What You See Is What You Get (WYSIWYG) software since it’s already integrated into the user interface.
Now, you have to choose a website template and develop an idea of the visual design elements you want to include on your site. After that, combine all your website design ideas to create a single coherent design.
Create Your Sitemap
Consider these the blueprints for your site’s structure. The sitemap should contain all the pages you want to create and how they relate to one another. You’ll have a higher chance of perfecting your website’s navigation and providing visitors with an enjoyable experience if you plan.
The ideal approach is to ensure that your site is structured so that your visitors will not have to click more than twice to go from one page to the next. To assist you in reaching this goal, provide a website menu that is visible on every page.
If you’re developing a one-page website, don’t forget to include a link menu that will bring visitors to the section of your scrolling site they’re looking for. A clickable logo that takes visitors back to the homepage or the top of the page for one-page websites, on the other hand, is a must-have component of your menu.
Include necessary web pages
The pages that should be included on a professional website to optimize the web design are as follows:
- Homepage: This is your website’s front face, implying you must make it both appealing and informative. It will be best if you make every effort to get all essential elements on the page immediately. This way, visitors will immediately know who you are and what you do.
- A stunning display gallery to showcase your products or services: This is where your visitors will come to look for products or services after finding you on the internet. Take your time to craft compelling product descriptions that will entice potential clients to learn more about your products. The same applies to product photos, critical to displaying your items in their greatest light.
- An About page: Use this page as your complimentary online card. It’s where you can tell others about yourself, your company’s values, and other important information.
- A contact section: Don’t lead them astray by having them search for information about you or your firm. Create a page where you may list your contact information, email address, social media links, and other ways for others to get in touch with you. Also, it’s a good concept to include your essential contact information in the footer of your website.
Other elements you may want to consider include the following:
- A blog: You may update your site by starting a blog and adding new and fresh content regularly. You’ll get to establish your expertise in your industry while also boosting your SEO efforts.
- An informative FAQ page: A FAQ page is a good idea to save time and aggravation for your clients and save them some research. Include a FAQ page to answer questions that may arise as visitors explore your website.
- An online booking system: Allow customers to book and pay for appointments or master classes from your website. This way, you’ll be able to spend less time on phone tag and more time developing your business empire.
- A testimonials page: This is the ideal web page for clients who have previously used your product or service and were satisfied with it. Positive and unbiased feedback is the most persuasive thing a potential client or buyer can see.
Craft a Suitable Color Palette
Color has a lot of uses beyond simply making your website appealing. Your color palette should be representative of your company’s identity. Color psychology is essential to consider since colors have the power to elicit and arouse distinct emotions and behaviors.
Blue, for example, has taken on a prominent position in branding and business organizations, particularly in the technology sector – most likely due to blue’s reputation for dependability and stability. On the other hand, the color blue might also indicate sadness; thus, the term “feeling blue.”
Orange is commonly associated with feelings of newness and vitality. Remember that the sensation linked with color is affected by the shade and the colors it’s associated with.
These are a couple of things to think about when it comes to choosing your website color scheme. Consider your website’s goals and objectives first. Consider how you want to make people feel and what emotions you want them to experience.
The more aligned your web design is with the rest of your brand, the more individuals will identify with it and its contents. And the more personal the connection, the longer people stay on your site. This will significantly impact your brand’s conversion rates, interest, and engagement.
Prioritize Your Content
It’s critical to keep your website as organized as possible for visitors to feel at ease and comfortable browsing it. Consider this while arranging your content: the most appealing and important content should be above the fold (i.e., visible on your website without people having to scroll).
In addition, bear in mind that some of your website visitors are only skim-reading your content. Consider how you can improve your design so your audience can get the most out of your content to make their lives easier and help your content stand out.
Consider if written content might be more easily digested and visualized with the aid of media features (videos, pictures, and animations, to mention a few). Choose a larger font or a bright color that clashes with the background to ensure that important information, such as headers and other critical data, stands out more than others.
Optimize for SEO
The term “SEO” stands for search engine optimization and refers to the practice of improving your website so that it may appear higher on search engine results pages.
It is critical to have your website up and to operate appropriately for Google to find it. The more people are exposed to your business, the more likely they will learn about you, request your services, buy your products, or read your blog.
Make Your Website Mobile-Friendly
As of April 2021, over half of all internet usage is from mobile phones and tablets. This is why Google developed mobile-first indexing, a method in which the search engine focuses on mobile websites rather than desktop ones.
As a result, spending time on your mobile design, SEO, and providing a pleasant and straightforward user experience for those smaller screen displays is critical. You may integrate fantastic mobile features like animation and a simple mobile menu while focusing on readability and navigation.
Preview and Publish
Once you’ve double-checked and your website is in order, publish it. Congratulations! Your website is now live. You should now be able to share the link of your just-built website with your friends and family so that they may offer you feedback.
Allow them to thoroughly inspect your site, play with it, and see what it looks like on various devices. After you’ve gotten their comments and believe you’re ready to share them with your target audience, you’ll want to do two things.
The first thing to check is whether your website is indexed and whether website visitors will be able to find it with search engines. Second, add it to your Facebook profile, Google My Business profile, and other social media sites where you actively promote your business.
The Latest Web Design Trends for 2022 in Three Words: Fast, Clean, and Eye-Catching
In years to come, individuals want to see a slew of clean, bright, and appealing websites that utilize animation and video to enhance the browsing experience. Customers’ thumbs will rejoice in this thumb-friendly web design! You may improve your brand and revenue by updating your website’s design.
What Will the Future Hold for Web Design?
It’s impossible to predict which new technologies will emerge or if individuals will embrace or hate any particular fads. However, machine learning is likely to have a greater impact on user interaction in the future.
Within the e-commerce industry, virtual and augmented reality are becoming increasingly popular. Keep an eye on the newest technologies and website design trends.
Take note of what big business corporations include in their marketing efforts and attempt to implement at least a few cutting-edge features in your website. You may keep your website simple while updating one or two things for a consistently trendy look.