AI & The Future Of Startups: The Unexpected Ways AI Can Benefit Your Startup

November 13, 2021

ways ai benefit startup

In a world where Artificial Intelligence (AI) is becoming more and more prevalent, it’s essential to consider whether or not you’re using the latest technology when starting a business. The 2020s will see the rise of technology as the standard mode of operations for businesses of all sizes.

New-age technologies such as AI have disrupted large and small businesses in today’s competitive market, allowing them to function intelligently and efficiently. It’s fascinating to note that AI isn’t limited to popular, well-known companies, and the small startups are quickly developing and scaling up and innovating in today’s economy.

According to a research study from PwC, artificial intelligence will result in a 14% increase in global GDP by 2030, with startups playing an important role. However, this blog post will discuss ways AI benefit startup, why AI is the future of startup and the unexpected reasons you should consider AI for your startup.

The Growing Use Of AI

“AI is becoming more accepted and used across all aspects of life, and people are seeing the benefits,” says Mark Nicholson, Vivacity Labs’ CEO. The use and acceptability of AI technologies have been influenced, in part, by the pandemic outbreak disruption.

“More and more non-digitalized businesses want to undergo a digital transformation. “The most popular technology that these new clients want to adopt is [AI and] automation,” according to Daniel Cooper, managing director of Lolly Co.

AI is essential to the future of startups because it is the foundation of computer learning. Computers use AI to process massive amounts of data at lightning speeds and make optimal judgments and discoveries. AI is being used in various fields to help cure disease to cutting-edge climate change research.

big data

AI is essential to the future of startups because it is the foundation of computer learning. Computers use AI to process massive amounts of data at lightning speeds and make optimal judgments and discoveries.

Understanding Artificial Intelligence And Accessibility

One of the reasons AI is so important, despite being a cutting-edge technology, is that it can mitigate human error. For example, a startup company may use AI transcription services to assist with closed captions for its video content.

AI aids in collecting support from those who profit from closed captions in videos, but it also allows search algorithms to index information.

Adding a transcript to videos is a type of search engine optimization (SEO), allowing even the most inexperienced business owner to use robust marketing strategies.

Those who want to make their business more accessible will undoubtedly benefit from what AI tools have to offer. It also helps that access to a company’s product and service is a significant component of its success. AI can be used to show support for a firm that values being more accessible to its target demographic.

Benefits Of AI And Humans Working Together

According to a study, AI doesn’t always work best on its own. AI techs can assist in the reduction of routine tasks but may be ineffective at higher-level, more complex ones.

Businesses frequently experience the greatest performance boosts when humans and machines collaborate rather than working alone.

To get the most out of this cutting-edge technology, think about AI as a supplement to, rather than replacing for, human skills and capabilities.

AI Opportunities For Startup

Whatever your motives for wanting AI, there’s a lot of potentials for it to alter how you operate your startup company. All it requires to get started is an open-minded mentality and a commitment to seizing new chances and opportunities whenever and wherever they arise. As a new technology, AI is changing at a fast pace, and as a result, it may present unforeseen issues.

ai tools

The Unexpected Reasons You Should Consider AI For Your Startup Company

The days of businesses comparing the advantages and disadvantages of artificial intelligence implementation are gone. Now, AI solutions are found in most startups operations.

You can’t think of a company that employs these clever AI tools, from intelligent chatbots that interact with customers across digital channels to automated data analytics that recommend specific content and items based on previous interests and transactions.

This implies that it’s about time you start considering artificial intelligence solutions if your startup company isn’t already doing so. In that case, the following are the unexpected reasons you to consider AI for your startup:

Assist In Decision Making

AI can help businesses gain more detailed insights into their targeted demographics, making better decisions. Most companies collect a huge amount of data every day, and a promising startup should extract insights from all the information it gathers from its resources. It’s essential to surviving in today’s market.

AI (artificial intelligence) is a technology that can help you assess and manage your customer interactions in real-time, giving you the ability to interpret data to understand your clients better and stay on top of market trends.

This is why it’s essential to implement advanced business processes that include AI technologies. AI can help you make better operational decisions and stay up with the newest client demands.

Improves Customer And Business Interactions

Artificial intelligence solutions can help you improve your customer service process, such as email marketing. Companies increasingly utilize AI services to grow their customer connections since they are not restricted by a number like physical customer service provided by real customer representatives.

AI can also be a fantastic use case for delivering updates and communications to your clients. Clients are always looking for a more personalized encounter, which is made possible through the combination of artificial intelligence software and data analytics.

customer support

AI-Powered Marketing Tools Deliver Value

Data is the key to finding and interacting with new users in an ever-changing communications environment, and AI technologies may be essential to assist startups. Take, for example, IBM’s Watson Personality Insights system. It may analyze a startup’s social media posts and competitors’ to build detailed customer personality profiles.

This includes data about how people engage with texts, pictures, videos, and even audio. This can help a business communicate with prospective consumers in ways they are most likely to engage with.

They may be used to identify potential message partners among customers’ peer groups or influencers or members of consumers’ peer groups who might make good messaging accomplices for a focused marketing effort.

Companies like TradeDesk use AI to target specific audiences. Their technology analyzes over 11 million advertising possibilities, allowing companies to locate, bid, and advertise to their ideal audience.

AI Produces Valuable Market Intelligence

Startups must compete with long-established rivals and other upstarts in a battle for market share in any competitive market. As a result, it’s critical to keep track of competitors to find potential growth sources. Crayon, for example, can consume hundreds of data sources to give real-time insights about your competitors’ actions.

It will track down any possible change, including lowering a product’s price, launching a new marketing campaign, gaining a poor online review, or anything else that might provide actionable insight.

machine learning

Improved Quality And Human Error Reduction

When AI technologies are used in procedures, according to Madhu Bhattacharyya, managing director and global leader of Protiviti’s Enterprise Data and Analytics business, firms may expect fewer mistakes and increased adherence to set benchmarks.

The combination of AI and ML with technology like RPA, which automates repetitive, rules-based activities, not only speeds up procedures and minimizes mistakes but may also be trained to improve on its own and take on more complex assignments.

Innovate & Differentiate

With so many fresh startups emerging now and then, continual innovation and difference are essential for survival. Startups face the danger of destruction if they can’t find anything distinct to offer to an ever-demanding market.

AI-powered innovative solutions provide real-time insights into customer requirements and desires, allowing these new companies to change their existing portfolio of items and services or even start new ones in line with consumer expectations.

As a result, AI-powered next-generation intelligent solutions are an essential need for startups to develop and compete at scale at all times. AI’s adoption is growing rapidly for both small and large firms. Of course, tech is not a magic wand that can prevent difficulties startups encounter along the road to success.

However, providing these organizations with the tools they need to overcome such issues can also help them do so with greater strength by implementing the necessary control measures. The pandemic outbreak has also driven businesses to the point where integrating with cutting-edge technologies is no longer a choice but rather a necessity.

Create A Competitive Advantage

AI-based solutions will allow you to operate better, faster, and more in sync with your market’s actual demands. The ability to transition from a task to the next without losing sight of your goals is something all clients will appreciate, not just those interested in cutting-edge technologies. After all, advanced technology increases competitiveness, which will help in attracting more clients.

using ai

Support Sales And Increase Revenue

Of course, a completely automated sales procedure would not be polite; however, AI can help you improve certain aspects of your business. AI tools can analyze massive data sets for an algorithm to produce conclusions that result in more sales.

You may create AI-based tools that assist with sales forecasting, customer demand prediction, and communication. You can as well apply comparable solutions to adapt your product or service to fit genuine consumer demands.

AI systems reduce costs while simultaneously increasing earnings by improving processes, decreasing human error, and employing more effective sales and digital marketing methods.

Enhance The End-User Experience

AI can help improve customers’ interactions with your products and services by allowing more sophisticated data analysis and tracking customer and user behavior. Over half of customers (57%) believe that AI improves customer service.

Users can demand assistance through chatbots that are embedded right into websites. Furthermore, companies may analyze customer experience to anticipate consumer desires in real-time and determine what people don’t want.

Offering consumers customizable tools and services allows businesses to adjust their technologies and services to current and future customer demands and expectations.

Data Security

Smart AI is an essential tool for banks, as it gives them advanced security for big data. Smart AI security systems can identify fraud attempts and notify business owners upon attempted access to secure or personal data.

Startups can now profit from machine learning, data processing automation, and natural language comprehension. Services like these can all assist in detecting illegal access attempts before any data leaks occur, saving companies a lot of money.

Scale Up

Scaling up operations has become highly vital for early-stage startups. An overabundance of manual procedures and a lack of clarity on the changing customer requirements and industry trends prevent the team from focusing on greater possibilities.

As AI rises to prominence, these budding companies’ prospects for advancement brighten and become more attainable. Business intelligence software that is highly competent, such as machine learning algorithms, predictive analysis, advanced computing, and so on, provides valuable data-driven insights that help startups act and operate intelligently.

Small businesses can optimize their resources, increase production, and provide quick and pleasant consumer experiences in real-time and cost-effective. AI chatbots are increasingly being used to provide personalized experiences and even mine data to create leads and boost sales. As a result, they become an excellent tool for ensuring company growth and expansion.

market trends for business and using ai

Data Mining

One of the most significant applications of artificial intelligence is data mining. There aren’t enough people talking about how effective this technology can be in the data mining sector.

AI software and applications can now deliver helpful information simply by processing their digital interactions and activities’ data.

This is particularly important in the marketing industry, where companies use these technologies to customize their goods’ exposure and target specific consumer groups. It provides a competitive advantage for businesses, allowing them to reach their most desired clients.

Building AI-Enabled Products or Services

Businesses are now embracing tools-as-a-service from AI developers, which they can embed directly into their products. This implies that you may provide your clients with new and creative goods and services.

With AI technology that takes insights from your data, you can provide services that were previously only available to more prominent players in the industry. Ecommerce companies can use AI software to create sophisticated recommendation systems comparable to Netflix and Amazon.

The Future of AI

The fact that AI is still considered a new technology is one of the fascinating aspects of it. What it implies is that everything artificial intelligence can accomplish today is just the beginning. There’s a lot more that AI can do, and it will undoubtedly get better with time.

Larger companies are typically the most prepared to embrace AI technologies, but even the smallest company may benefit from high-quality AI solutions to various challenges.

AI is an exciting topic and one that will undoubtedly affect businesses of all sizes. Artificial intelligence is an emerging tech that has the potential to revolutionize a wide range of industries.

Even new businesses have a chance at success with the aid of cutting-edge technologies such as AI. All it requires is to examine what’s popular to discover the best tools for your startup.

ai allows for customer support

Even new businesses have a chance at success with the aid of cutting-edge technologies such as AI. All it requires is to examine what’s popular to discover the best tools for your startup.


Artificial intelligence (AI) is more accessible today than ever, and it’s being used in a wide range of sectors. It’s time to consider how artificial intelligence (AI) might help your product or internal operations if you haven’t already. It may be the missing link to help you beat your competition.

many startups find work time consuming

About the author: Joe Silk -

Joseph is a freelance writer who focuses on sharing our Startup Oasis team's abundant knowledge with the rest of the world. Our team has no secret for anything to do with Startups, SaaS software firms, technology, Web and mobile apps, IoT, UI/UX Design. View on Linkedin