Over the previous several years, Telegram has become one of the most rapidly expanding social networks, messengers, and digital marketing solutions. It has millions of users worldwide, with innovative features such as channels, groups, free stickers, cloud storage, secret chats, self-destructive messages, and privacy.
Telegram announced in 2021 that the app has 500 million MAUs (monthly active users). With more than 400 million downloads in the Google Play Store alone in 2020, Telegram swiftly caught up with WhatsApp (5 billion) and Facebook (2 billion). The app has become a significant business target with Telegram’s rapid expansion and privacy and security claims.
An ever-increasing number of firms utilize social media platforms to provide automated customer support services (CSS). With more people using Telegram, it has become an essential platform to concentrate on. However, this blog post talks about a telegram bot and how you can improve your business.
What is Telegram?
Telegram is an internet messaging software that essentially operates like WhatsApp or Facebook Messenger. This implies that you may use Telegram to communicate with your contacts while connected to Wi-Fi or mobile data.
Telegram is a cloud-based messaging software that prioritizes security and performance. It is free messaging software that emphasizes speed and security. The interface is straightforward and clutter-free. Thus, the messenger has become very popular among individuals looking to communicate differently than their regular chat messengers.
Telegram is an internet messaging software that essentially operates like WhatsApp or Facebook Messenger. This implies that you may use Telegram to communicate with your contacts while connected to Wi-Fi or mobile data.
You can download the Telegram app on numerous devices, and your messages will sync without any problems. There is only one primary interface, the messages panel. A pull-out menu on the left contains links for contacts and the ability to establish new groups, private chats, and channels.
Telegram Marketing
Telegram Marketing is a technique for attracting and engaging new clients by organizing Telegram communities – channels and groups, advertising in these areas, developing bots, and maintaining interactions with users. The following are some of the significant problems that Telegram Marketing can solve:
- Creating a community with user interaction
- Developing a news feed to broadcast
- Automate some of your processes
- Share the rich content in a new format and many more
The primary tools of a Telegram Marketing Strategy are telegram channels and groups. They allow you to connect with customers on a variety of levels. Telegram channels are ideal for distributing information, as they offer many possibilities to publish stories, product reviews, testimonials, helpful content, and more. They’re also great for interacting with users directly through groups.
Why Should You Start with Telegram for your Business?
It is a popular chat app with data encryption, security, and privacy benefits similar to WhatsApp. Telegram has created a use for itself: when a new contact joins a company channel, the firm does not have access to any users’ contact or personal information.
Users may also search for businesses and subscribe to firms via the discover area at the same time. Customers can contact enterprises if they wish, but firms cannot reach clients without their consent.
To comprehend the Telegram business use cases, you must understand “Telegram Peer Types.” The “peers” in Telegram are the “entities” with which users may communicate.
1. Telegram Groups
Telegram groups are similar to other messaging platforms. The significant distinction is that the Telegram group can have 200,000 members. Managing a group like this might seem not very easy, but Telegram offers fine-grained controls to make it simpler.
Groups are a handy tool for community development. You may add individuals one by one or give a Telegram group address. You can also make your groups public and searchable.
Telegram’s group capabilities are also beneficial to your company. You can form groups and supergroups with a maximum of 200 to 5,000 participants. This is a simple approach to staying in touch with your clients.
2. Telegram Channels
Telegram Channels have the same capabilities as groups, except that only admins can send messages. Telegram channel also has no limits, making it easy to share information.
For example, Health Ministries uses Telegram Channel to deliver information to the public. Group channels may help keep your clients informed on the newest information about your products or services.
3. Telegram Passport
If you work in the cryptocurrency or financial sector, Telegram Passport might be the best option. It’s a platform that keeps identity documents safe, so you may use them with financial institutions that demand Know Your Customer (KYC) standards.
4. Exchange Files
Have you ever redirected clients to another channel to distribute larger files? You can upload up to 2 GB of material in the Telegram bot, including contracts, forms, and other content. You won’t have to go through the hassle of switching channels to exchange documents again.
5. Telegram Bot
A telegram bot is a computer program that may be used by businesses or brands to provide several services, such as sending information, reminding clients of events and deadlines, playing music, placing orders, and more.
The Telegram bot is the most advanced peer of all types, offering many extremely beneficial features to businesses. Non-technical users can subscribe to any telegram bot they want updated on. Telegram bot may post a message in a group or channel.
Telegram has an API that allows you to create bots for social interactions, productivity, gaming, and e-commerce. Apart from these, Telegram bot API may help clients by providing customer service or gathering leads using a CRM, ticketing system, or messaging platform.
Telegram User Growth
According to past data, a telegram was exceptionally popular in Iran and Uzbekistan in 2019. In June 2020, the map demonstrated how Telegram is rapidly expanding in Eastern Europe and Asia and certain regions of South Africa, North America, and South America.
A variety of factors may cause this. The first is market share saturation, in which the most common applications have already been downloaded, resulting in a decrease in recent downloads. This helps Telegram rank higher in the app stores.
Telegram is also popular in countries with authoritarian governments since it offers security-oriented capabilities. Users in these nations care about privacy and security above all else. In several of these countries, Telegram is developing at a rapid pace. However, you may consider having a Telegram business account if you have a lot of customers in these areas.
What Makes Telegram so Popular in the Business World?
It should be mentioned that when Pavel Durov assigned his team the goal of creating an instant messenger, he wanted to eliminate the shortcomings of existing messaging systems.
What made it the most effective and efficient right away? It is still one of the most significant ways for business owners and entrepreneurs to communicate today, after Telegram and other instant messaging solutions.
Telegram’s speed of information transmission is one of its most significant advantages. You may pass information to your business partners on the other side of the world in seconds. Self-deleting messages will be of substantial assistance in your business. In today’s world, this is an essential factor.
You may publish a post about sales or discounts. After it has been completed, the message will no longer be accessible. The message will be erased from your platform when the marketing campaigns end. The same result may be obtained by posting about the following event.
Telegram’s most significant features include its ease of use and customizability and the fact that it’s incredibly secure. Your competition, regulatory agencies, and other unsavoury third parties will be unable to obtain data intended for them.
10 Ways Telegram Bots Can Help your Business
Bots are becoming more and more popular to use in a telegram ecosystem as new businesses leverage Telegram bots every day. A huge thank you to Telegram APIs, which allow users to quickly create a telegram bot and promote it to increase the number of customers for their business interactions.
1. Better Engagement
It is an excellent chance to keep your customers engaged if your client base uses Telegram since they may send audio, video, and images to businesses. Companies may use social media, run marketing campaigns, and in-store marketing to maintain their client base engaged.
In addition to marketing, several businesses need 24 hours a day, seven days a week, customer support to launch Telegram chatbots or establish a customer support team to answer client concerns almost immediately. This enables you to have a deeper connection with your consumers.
2. Secure
According to a study of worldwide hacking incidents on every social media platform, Telegram is considered reasonably safe because chat messages are transferred across the network in encrypted form.
The digital signature feature makes it ideal for business usage since it protects your data and customers. It will provide a more secure and pleasant location for you and your customers to exchange ideas about products or services.
3. Availability
Second, you won’t worry that your clients will not use this messenger. The telegram messenger application is available on all major platforms, including Android, iOS, Windows phones with desktop apps for Mac, Linux, and Windows. Moreover, it includes a web version, allowing you to reach out to numerous people.
You may give your clients access to information instantly and easily with a telegram bot, allowing them to use it anytime without difficulty. Ease of access allows more prospective buyers to locate you and boosts conversion rates.
4. Transactions
Telegram is a messaging app to link your bank account with messaging services. This enables users to do business transactions with one another or companies using this functionality. This platform’s ability to integrate with third-party software and devices expands the range of business possibilities.
This functionality is presently accessible in Russia and Brazil. However, individuals anticipate that it will be available in additional countries soon. Thus, a telegram bot may allow the client to send or pay for services without leaving the platform.
5. Interact with existing and potential customers to increase your sales
For most companies, interacting with clients is one of the most time-consuming activities. One of the essential skills in customer service is answering customer queries. You must also be prepared to handle inquiries throughout the work process.
Telegram is a messaging app to link your bank account with messaging services. This enables users to do business transactions with one another or companies on the platform using this functionality.
It’s possible that a robot can complete your task more efficiently than you could. However, you can use a Telegram bot to construct a “knowledge warehouse.” This knowledgebase can address any questions your customers may have, as it is designed to assist you in solving their problems and also to provide customer support services.
6. Finding a Domain Name
A website is an essential component of every business. Typically, when companies seek to acquire a domain name, it has already been taken. The alternative is to investigate the owner and contact them if necessary.
There is a WHOIS bot on Telegram. The WHOIS bot is a program that allows users to obtain all of the information about a domain. It indicates who owns the site and whether it is accessible or not.
7. Generating Leads
Forms on your website can be a pain. Using an AI-powered chatbot platform, you may swiftly and efficiently remove them. They allow you to interact with your consumers. It’s an excellent method to get qualified leads for your company.
Telegram bots are an excellent choice for most small and medium-sized businesses. It’s designed to work on the web and mobile applications, so there are no code requirements. It gives you enough information about products you’ve already used, like HubSpot and Slack. Some different subscription-based services range from free to affordable paid plans.
8. Enhancing Service
Telegram bots are more cost-effective and efficient than human agents. These Telegram bots engage in complex conversations. Customers are more than ready to engage with them.
They prefer to communicate through text, but they also utilize rich media, such as images. Because it allows businesses to promote their goods, helpful material is essential. Telegram is also accessible to many people, with 200 million active users.
9. Saving Costs
According to reports, businesses receive 265 billion customer requests each year. Investing in Telegram bots can help companies to reduce customer service costs. Businesses should not overlook these expenses, as they are never cheap.
AI allows small businesses to automate routine activities, which saves money. They can also scale chat help during busy AI hours because of this. It provides a variety of new customer support techniques.
10. Anticipating User Needs
An intelligent chatbot may respond to prior customer demands. It does so after learning enough about a client. Consider a travel company with a client who visits the Caribbean twice monthly for a year.
The bot will provide information on room availabilities after a few months. It can send out alerts several days before the customer’s anticipated travel date. The bot may also discover restaurants and coffee shops in the area near the client’s destination. That is undoubtedly an added benefit for the consumer.
Create your Telegram Chatbot
This is the time to create a Telegram chatbot for your business and use it to interact with your customers over the chat channel they prefer, in their most preferred language.
Conclusion: How A Telegram Bot Improves your Business
Telegram isn’t only a means of reaching, targeting, and keeping in touch with prospects and existing customers; it’s also an essential tool for automating customer support operations and optimizing numerous procedures to cut down on manual labor.
You may create interactive newsletters with a high CTR (Click Through Rate) or ultimate conversion using the Telegrams platform. Customers want assistance and services wherever they are, as more and faster digitization occurs.
Customer engagement can be improved through this method and efficiency and satisfaction throughout the customer journey. There is no algorithm in Telegram Messenger like there is with other messengers.
This results in a complete distribution of content to the intended audience. A Telegram bot might be an excellent ally if utilized smartly. The usefulness of Telegram Bots is undeniable to businesses, so it’s only a matter of time before they are implemented.
