Learn From the Best: How to Take Smart Risks in Innovation for Your Company

July 13, 2022

innovation for company

Innovation is not limited to introducing or applying novel concepts or procedures. The process of discovering new ways to accomplish tasks can be summed up as the definition or meaning of innovation.

Since this is the act of making, inventing, or manufacturing anything, it should not be confused with creation. However, with enough imagination, new developments can be made. To make incremental innovation for a company, people must think creatively.

We operate in a fast-paced world where globalization is growing, and new technology is expanding. Distances are getting shorter, competition is growing, customer demands are rising, and economic crises are more likely.

innovation for company

A company or organization needs to be able to innovate and adapt to the new technologies, generations, and changing trends to have a competitive advantage. Management and companies of all sizes and functioning in all industries can benefit from innovations.

Innovations provide bigger prospects and are vital for a company’s survival, economic growth, and success. Innovation is a catalyst for the creation of new ideas as well as the optimization of processes.

Innovative companies can shift their organization’s paradigm to find fresh opportunities and the most effective innovative solutions to pressing issues. However, this blog post will look at some of the best ways to take smart risks in innovation for your company. By following these tips, you’ll be able to increase your chances of success while minimizing the risk of failure.

Why May Innovation Risk Be Different From Other Types of Risks?

Innovation encourages companies to make changes that could revolutionize certain processes and enhance how customers and companies approach particular tasks. Innovative companies can improve or create solutions, designs, products, technologies, capabilities, and services that benefit their customers or employees.

manage risk

Since innovation entails pushing the bounds of convention, this intricate process is divided into several stages that involve diverse types of experiments.

Innovation risk is distinct from other types of risk in that companies regularly anticipate failures to determine what works and doesn’t. This is provided that these activities lead to trial-and-error situations.

Innovation encourages companies to make changes that could revolutionize certain processes and enhance how customers and companies approach particular tasks

Why Does Innovation Fail?

There are no assurances in the inventive process, and companies often prefer the status quo due to the negative effects of risk aversion. “Success has many fathers,” President Kennedy famously said, while failure “remains an orphan.”

It might take more work than the innovators choose to put in to persuade the skeptics that creativity makes sense through the use of business case studies and thoroughly researched facts.

For the sales and finance employees to comprehend that not innovating may pose a greater risk than supporting the notion, the research and development department may need to provide intensive training.

risk factors

The job descriptions of a corporation may be a sign of its dedication to developing original concepts. A company’s lack of interest in originality is shown by the complete absence of any references to such duties.

Some employees may perceive the absence of prescribed creative tasks as additional labor. Daily business matters may precede the inventiveness that a firm will likely need to exist in the next years. Potential causes for the failure of creative innovations include the prevalence of company failure.

The lack of structure within an organization that directs continuous success creates a significant force that makes the inventive process fail, according to studies showing that most goods, mergers and acquisitions, start-up companies, and initiatives fail. The capacity to foresee the unexpected is a crucial aspect of guidance.

Innovation Risk

Innovation risk is concerned with likelihood and consequences. Innovation risk is the likelihood of any unfortunate event influencing the entire innovation process at a specific pace or period.

It also includes any undesirable situation that can compromise the achievement of a certain innovative endeavor or measure. For instance, what are the chances that a particular idea won’t turn out as you had hoped?

Assuming there is a good possibility that this will occur. The innovation team might encounter several setbacks that would cause them to abandon the project or choose a different course of action. This results in a waste of resources, time, and effort for the company.

innovation management

Although this scenario has not yet occurred, the fear of failure prevents this plan from being implemented. The business may eventually devise a precise set of backup plans to deal with this and carry out its business strategy.

But for most firms, especially those that adhere to their ingrained tendency toward risk aversion, such an action may not be worthwhile; therefore, they opt to pursue an alternative course of action.

To put it another way, businesses must assess and take note of innovation risks despite their negative connotation to stop additional harm. Innovation teams need to find and recognize them in advance to be ready for them.

For investors, stakeholders, and authorized executives to make the essential decisions that could improve an idea, they need to be addressed in collaborative spaces and meetings.

What Are the Types of Innovation Risks?

Risks associated with innovation abound. Among these are:

Operational Risks

Operational risk encompasses obstacles that firms must overcome to innovate, particularly concerning the resources, finances, and other essential components involved in bringing ideas to reality.

risk tolerance graph

This sort of risk develops when priorities, production, and management decisions fall short of what is necessary to guarantee innovation success. Operational risks are referred to as human risks, attributing these consequences to human error.

Systems, equipment, outside services, and other business elements used by the company in its regular business operations are some areas that have operational hazards. Failure to satisfy cost targets and quality standards for products are a couple of examples of operational hazards.

Commercial Risks

Business partners or the market may cause an organization to lose money, which is a commercial risk. These issues are brought on by the business’s assets, liabilities, and cash flows.

grow your business

Technically, this kind of risk arises when issues with the customer lead to nonpayment. Such risks arise in innovation strategy when an idea’s target market is not clearly defined and expectations are not met due to issues with suppliers and other associated parties.

Commercial risks can also arise from other situations, such as when the needs and preferences of the target audience for the new and improved products are unmet. A specific illustration of this is when a particular product fails to generate enough sales, resulting in losses for the company.

Financial Risks

Financial risks can result from investing in innovative projects and losing funds (negative return on innovation management). Financial risks can include taking on projects that will cost the organization money, failing to control financial policies, and being unable to resolve debt problems, depending on the nature of your industry.

innovative environment

It could also arise from poor financial judgment. Failures in capital structure and financial transactions may also result in this risk. Changes in market interest rates that could force businesses into assets that pay less interest than their debt and negative returns are additional factors that could cause financial problems.

Financial risk can take many different forms. Knowing potential financial risks might help you plan and reduce their impact to prevent poor results. A straightforward illustration of financial risk is when a business invests in an innovation initiative that doesn’t work out.

Causes of Innovation Risks

Technically, dangers cannot be avoided. However, some acts could result in unneeded problems. Here is a handful of them:

  • Experimenting too late: Organizations must put new ideas to the test to improve them. Immediately after organizing them, carry out quick experiments to include the results in the early stages of product development.
  • Not investing quality time in troubleshooting: Most innovations fail because their initial phases are too shallow (problem finding, solution finding). Usually, this leads to significant adjustments down the road.
  • Moving forward without actually addressing a problem: Finding a circumstance or a problem to fix is essential for creativity. Without it, an idea will only develop into a worthless product; therefore, identify and resolve a problem if you want your innovation to succeed.
  • Making products that don’t address consumer needs but instead arouse curiosity: Ensure the continued relevance of your offering. Match your invention to the demands of your customers to improve their lives by making a difference in them.
existing products
  • Overreliance on technology: Inventing the next Apple or Spotify is only one aspect of innovation. Developing novel ideas into working prototypes for new goods, services, ideas, or business models is known as innovation.
  • Sponsors are not involved from the beginning: Sponsors will aid you financially in addition to that. However, you may also improve your understanding of your value proposition and customize your business models with them before formally making them available to the general market.
  • Refusing to include experts and stakeholders: Working with experts and stakeholders offers you access to insightful data that can advance projects more quickly and reveal danger zones to boost success.

Taking Smart Innovation Risks

Making it right the first time in innovation doesn’t always seem to happen. Ideas are occasionally changed to meet specific needs, and it is necessary to reduce the risks involved.

It’s critical to ensure that any short-term setbacks prevent the concept from developing into a product that benefits the company’s customers and bottom line. You may use the following strategies to manage the risks associated with innovation:

In the Early Stage of Product Development, Evaluate the Risk Acceptance Level

Early risk identification is important. Work with other departments to identify all potential risks that could arise throughout the innovation process. To get a variety of information, experience, and skill, seek out perspectives from both within and outside your project team. Businesses must also assess the degree to which their stakeholders are willing to take risks.

innovation involves

Some innovation teams want to establish targets that others might consider unattainable because they think taking huge risks will result in unparalleled achievement. While some people may find this great, others would like to take a more cautious approach.

Make sure that your innovation team’s goals align with the level of risk your stakeholders are willing to accept to implement your ideas in the most effective way possible.

Address the Greater Risks First, Followed by the Smaller Risks

Larger risks have a greater propensity to derail undertakings. Early intervention prevents time and resource waste while boosting the project’s success. Smaller risks should be dealt with immediately after completion because they can accumulate and cause a derailment at some point.

Smaller risks add up over time as well. If you don’t address them right, other hazards could have severe consequences, especially if they are connected.

Take Every Risk as an Opportunity to Improve

Innovation risks can hinder a project’s success, but they can also be useful for businesses if successfully mitigated. Addressing them increases an organization’s capacity for creativity and problem-solving.

As a result, innovation teams create answers to challenges that already exist. Successful innovations develop throughout a time when ideas are converted into practical approaches.

risk appetite

Progress and risks can occasionally coexist, and being proactive in spotting and managing them will help you foresee bad outcomes and steer clear of innovative barriers. Utilizing software to manage innovation portfolios and create a framework that transforms hastily created ideas into viable investment opportunities will simplify risk management.

Innovative Ideas for Your Company

Transitioning from a wholly manual to a fully automated business model is challenging. Still, it is crucial to refresh your business idea and offer the outdated product or service as a new one in the market to draw in new clients and keep existing ones. Innovation is a constant process as a result.

Actionable Business Model

The business’s past was the stereotypical business model. The only strategy that can help you expand your business in today’s smart world is an innovative business model because outdated models can no longer assist you in competing in the fiercely competitive market. You can benefit from shifting consumer demands and wants using an innovative business approach.

Focus On Trendy Things

Remember that to succeed in this fiercely competitive market; you must keep up with the times and trends. The customers are the true kings of the industry, and you must focus on meeting their requirements and preferences.

innovation team

They also require constant adjustment since their needs change over time, so you must make all adjustments following their preferences.

Fully Automated Workplace

It is not a shabby century where human resources labor inelegantly to do the predetermined tasks. You may be familiar with the term AI (Artificial Intelligence), which refers to transferring human intelligence into a machine that functions similarly to humans in thought and behavior.

The most cutting-edge workspaces that reduce costs and save time are automated workspaces.

Improve Selling Skills

The following are some creative suggestions to help the employee become better salespeople:

  • Effective communication is the only thing you should concentrate on when giving the employees training. Effective selling abilities must also be communicated through the trainer’s body language, gestures, and posture.
  • Ensure that the marketing team members are completely knowledgeable about the product.
  • One of the components of creative selling tactics is rapidly addressing the questions and problems of customers.

Pros and Cons of Innovation

The capacity for innovation determines whether a company survives or fails. Any business relies on developing new services, goods, and methods of operation. But there are hazards associated with innovation.

There is always the possibility that something will go wrong, which can be expensive.

man gathering customer feedback

What are innovation’s benefits and drawbacks, then? Here are some innovation’s advantages and disadvantages to take into account:

Pros of Innovation

  • It might result in fresh, enhanced goods and services.
  • Jobs may be created, especially in the technology industry.
  • It can raise the standard of living by making individuals more prosperous, healthy, and educated.
  • Global issues like climate change and energy scarcity may be helped.
  • You may become more effective, productive, and competitive.
  • It can establish ties between other people and you and cultures worldwide.

The capacity for innovation determines whether a company survives or fails. Any business relies on developing new services, goods, and methods of operation. But there are hazards associated with innovation.

Cons of Innovation

  • It can be disruptive, upending societal institutions and well-established enterprises.
  • It may be risky and negatively affect both humans and the environment.
  • It can become compulsive, resulting in a “throwaway” society where things are frequently replaced rather than fixed or used again.
  • It can be costly, and small enterprises are frequently unable to compete due to the high cost of research and development.
  • It might only be available to individuals with access to cutting-edge technology, making it exclusive.

Innovation thus has both benefits and disadvantages, but the former far exceeds the latter. For every company striving to strengthen its competitive edge, the advantages of innovation are obvious and observable.

Conclusion: How Smart Risks in Innovation May Improve Your Business

You won’t take a chance if there is a presumption that you shouldn’t. Therefore, you must appropriately set expectations. People will think they shouldn’t take a risk if there aren’t any. And this applies to everyone; it’s not only to managers.

The perceived danger decreases if you establish the goal of wanting to hear more ideas in team meetings, social channels, chats, and project areas.

complex process

This expectation goes beyond merely requesting additional suggestions. You require official approval to be imaginative, deviate from your allocated tasks, and communicate with persons outside your project’s inner sanctums. However, you need some structure to guide your work on this.

These dispel the notion that one shouldn’t rock the boat and give you the go-ahead to shake, sink, and rebuild it more effectively. To innovate, you must experience failure. It’s a significant step toward ongoing innovation. You can more easily determine what works if you can figure out what doesn’t.

About the author: Joe Silk -

Joseph is a freelance writer who focuses on sharing our Startup Oasis team's abundant knowledge with the rest of the world. Our team has no secret for anything to do with Startups, SaaS software firms, technology, Web and mobile apps, IoT, UI/UX Design. View on Linkedin