The MVP Development Process: A Step By Step Guide

January 23, 2022

One of the common reasons for startups’ failure is that their initial product is based on preconceptions. Entrepreneurs frequently make the error of thinking that their product solves a problem better than any other solution currently available.

The MVP approach is the way out when you want to get into the market with new business ideas but aren’t sure where to start, what to focus on, or who your target audience is. You can’t tell whether or not someone requires a product before you start developing it.

This is where the MVP process will assist you in exploring the potential possibilities and estimating the revenue of your product idea. MVP means the minimum viable product, which means it’s the most straightforward product idea from a business perspective. The minimum viable product development process is a step-by-step guide on developing an MVP.

However, this blog post will provide you with a detailed guide about what the MVP development process entails and how it may assist your startup company in succeeding in today’s competitive business world.

MVP (Minimum Viable Product)

An MVP approach is a minimal, ready-to-launch product version that contains only the most essential aspects (which define its value proposition). The goal is to cut down on time for market research, attract customers, and get just a product-market needs from the very beginning.

The MVP (minimum viable product) is a minimal version of your product exposed to the market for testing. Your team may use this method to evaluate (or disprove) product assumptions and learn how your target audience interacts with and uses the significant features of your product. It will teach you how to correctly plan your finances to achieve your overall objectives by combining MVP in business.

The MVP (minimum viable product) is a minimal version of your product exposed to the market for testing.

software development

MVP assists new companies and startups in unearthing business opportunities by providing a more comprehensive view than any other product. The MVP is regarded as an experiment in evaluating a given business idea. The development of an MVP approach is an iterative process for determining what product features are required to satisfy target users’ needs over time.

The release of the MVP is followed user feedback. The feedback provided by those early adopters will be taken into account, and you will repeat to address the bugs and add new features that they propose.

The minimum viable product approach allows for:

  • Making a competitive advantage via an early market entry
  • Encouraging early testing of the concept with the early customers to ensure that the solution may adequately address their issues
  • Working towards the goal of creating a fully realized product that includes customer feedback and ideas

MVP Development Process

The minimum viable product (MVP), as the name implies, it is precisely what it claims: the product in its most basic, least featureful form. The minimum viable product (MVP) has the core features that demonstrate the product and its capacity to address a user problem.

The minimum viable product (MVP) is a minimal version of a mobile app in software development. MVP, or a minimal viable product, is developing a new product with essential features to see how the target audience would respond.

Then, with the complete set of prioritized features after a series of versions based on early adopters’ feedback, the development of the real product begins. MVP enables testing, design, and delivery of the final product.

The MVP development process is crucial for website building and design. Several firms encounter difficulties when launching a minimal viable product for a mobile or web app. That is why it’s critical to grasp the essential question: what is the most effective and efficient approach to create a minimum viable product?

Purpose Of An MVP Development

The purpose of creating a minimum viable product is to get a product live as quickly as possible, based on an existing concept with a limited budget. This approach allows you to collect feedback for the first product and incorporate it into future versions. With the aid of an MVP, you may identify the actual audience, collect data based on prior knowledge, and save time.

market validation

Creating an MVP implies striking the appropriate balance between what the firm provides to users and what people require. The MVP’s goal is to validate the product’s business hypothesis to address a user problem.

MVPs also assist businesses in reducing mistakes during product development. An MVP helps you get the most valuable feedback by focusing on specific categories or user types.

The Benefits Of MVP Product Development For Business

In today’s cut-throat, Darwinian business environment, creating a product faster and on a budget is necessary for a successful new product development process. However, the following are the advantages of creating an MVP to business:

1. Concentrate On Creating The Product’s Core Functionality

The purpose of an MVP app is to focus on one concept and not include any additional features. The idea of the MVP is derived from a lean startup approach: creating the ideal product while staying within a set budget in a given period.

market demand

Minimizing the number of high-priority but low-volume features may help to lower MVP development costs. The MVP then enables the app to be tested with little minimal risks.

2. Early Testing Opportunity

It’s critical to discover whether the product concept will work without spending the whole product budget upfront.

3. User Feedback and Data Gathering

The MVP allows you to learn about potential users’ expectations and hope to see in the finished product.

4.Validates Market Conditions

An MVP is crucial for determining whether an app is appropriate for the target market. An MVP effectively represents the firm’s brand to potential consumers and demonstrates how this product differs from competitors’ offerings.

5. It Takes Less Time To Create Mobile Apps

Mobile app development time is reduced when there is less development time. The faster the business can launch its mobile app to customers, the more rapidly it will obtain feedback. It also means they can focus on improving their app and releasing a new version quickly.

6. Budget-Friendly

Another significant benefit of starting with an MVP is cost-effective at the beginning of the product development process. Using an MVP allows businesses to understand what the product will look like before investing their money on things that may not succeed.

user satisfaction

According to recent statistics, the mobile app industry has experienced a significant expansion. Because of issues in their user interface and sluggish performance, very few applications are downloaded out of the many offered on app stores like Google Play and the iOS Store. It’s a good idea to start with an MVP since it can help you improve your mobile development strategy.

The Need To Create An MVP

People frequently spend a lot of time in the idea screening and approval phases when they begin a business or release a new product. The MVP Development approach is the ideal alternative for quickly turning a business idea into a minimal product that may be launched and evaluated.

Stats emphasizing the need to build an MVP

  • Many business organizations fail because they run out of cash
  • According to a study by professors at the Harvard Business School, startup companies that scale up properly run 20 times faster than those that don’t
minimum viable product concept

The stats outlined above are a clear example of the advantages of starting new product development with an MVP. However, there are several more reasons to create a minimum viable product which include the following:

  • Creating a sketch that serves as a foundation for discussions and provides obvious visual references is the first step
  • Conducting initial idea approval includes sharing a basic model with a few prospects and testing it with real users. Understanding the challenges that may come up with the product aids in comprehending it
  • The beginning of the final product development process, after months of research and development, is a significant and exciting stage in the product’s development

When developing a mobile app, you must keep in mind that the goal of creating an MVP is divided into two major parts, which include the following:

  • Business and marketing: The startup company may use an MVP survey to discover the most effective marketing strategy and advertising platforms for promoting the product.
  • Proof of concept: By creating an MVP, you may gain vital technical knowledge about programming and design a minimal feature set, which will allow you to make the app distinctive.

How To Build A Minimum Viable Product?

When developing an MVP app, you probably have limited time and resources. Your top objective is to take the fastest approach feasible to getting your product on the market. However, the following are the number of steps that must be completed to release a proper MVP (Minimal Viable Product):

1. Start With Market Research

Before you start developing an MVP, you must ensure that the solution meets the needs of the intended customers. Ideas may not be suitable for the market’s demands at times. Surveys can help you discover your audience’s behavioral and demographic tendencies. In the end, having more knowledge gives you a better chance of succeeding.

MVP launch

Ensure to keep an eye on what the competition offers and how you may differentiate yourself from the competitors. According to a CB Insights research, “a lack of market need’ was the number one cause of startups’ failure.'”

If a product can’t identify the problem, customers won’t accept it to seek a solution. Consider how you might learn more about your potential users’ interests and passions so that you may better match your product with their needs.

2. Ideate On Value Addition

What is the product’s value to its target users? Why should target users purchase the new product? What would they get out of it? Answering the earlier questions can help you define the app’s value proposition.

It’s also vital to define the product’s critical expectations. According to MVP, the product must provide value to customers in its most basic form. Start by describing the customers and developing an MVP based on their needs.

3. Map Out User Flow

Create an app that is simple to use for clients. The design process is a vital stage in MVP development. From the consumers’ viewpoint, you must consider everything from downloading an app to the final step of completing a transaction or delivery.

validating business hypotheses

User flow is crucial since it ensures that nothing will be overlooked while considering the future product and its users’ satisfaction. The process stages must be defined to the user flow. For that reason, you must make the users aware of the actions taken to achieve your primary objective.

Rather than focusing on the product’s features, it should focus on simple activities like finding and purchasing the goods. These are the product’s intended purposes for users. Once these procedure steps are identified, it’s time to figure out what makes each unique.

4. Prioritize MVP Features

At this juncture, make a list of all the features that the MVP will support. To do that, you may ask questions such as what the buyers want, if this product is providing them anything of value, etc. Prioritize the remaining MVP features into high, medium, and low priority categories.

Also, the product backlog must be organized (priority-wise) at this stage. It’s time to start creating a successful MVP. However, if you want to test what your future product will look like, you can make an MVP prototype.

5. Create an MVP

It’s time to develop a minimal viable product when all of the preparations are done, and you have a clear insight of what your MVP will look like and how it should work. From the very first impression, it’s crucial to create an enjoyable user experience.

future iterations

Check the product to make sure it is of high quality. Although the design may appear simple, it should be pleasurable for users. Throughout the project, keep track of the main features and core functionalities in future versions.

6. Launch MVP

After identifying the key features and learning about market demand, you may develop the MVP. It’s also important to note that an MVP is not necessarily less high-quality than a final product; instead, it must meet the consumer’s needs. Thus, it must be simple to use, engaging, and appropriate for the users.

7. Evaluate Feedback

When your MVP is complete and out on the market, you should gather customer feedback to see and learn how your target users react to the minimum viable product development. Make sure they have a clear sense of what you’re attempting to accomplish.

Examine how customers utilize the product, make assumptions about why you might receive negative feedback, or ask them directly about their experience. Make specific steps to examine the results. Consult with the product development team about how you may address any emerging concerns.

existing cloud storage startups

Make a note of all the necessary changes, assess the feasibility of their implementation, and define the feature set for the second software development iteration after you’ve gathered a complete range of user reviews.

What to Avoid When Creating An MVP

Darwin’s “Survival of the Fittest” concept aptly describes today’s competitive digital business environment. Business leaders are utilizing the MVP development approach to evaluate the value of their product without having to spend money or time continuously.

However, to create a viable MVP, you must avoid several development mistakes that might lead to an enormous startup failure.

1. Choosing The Wrong Problem To Fix

The first development stage in creating a product is determining whether it’s worth developing. After deciding the problems on which your startup will be built, you may consider the following questions:

  • Who is it for?
  • What problem will this product be designed to solve?
  • Is the proposed approach an effective solution to that problem?

If you aim to target the entire market, you will have no one. Start by looking for the doors, then create the key. A beautiful key is useless if it can’t get you into the right place.

If the answer to the second question is positive and a confident ‘Yes’ to the third one, then you’ve established a clear connection between your startup’s product development problems and solutions. It’s time to put their concept to the test.

2. Skipping The Prototype Phase

Developing a unique concept into a fully functional product or service is essential for product development. How would you create a vehicle without using a visual model? That’s impossible. It’s also challenging to jump straight into the MVP process without defining the requirements.

build a minimum viable

Between the idea and the final product is the prototype, which focuses on the ‘How’ aspect of the product. To create an MVP, start with the prototyping as a minimum viable product (MVP). It’s not about creating a fully working version; instead, it’s about using it to illustrate the user experience of the minimum viable product.

3. Targeting The Wrong Persona Segment

It’s time to test an MVP prototype once you’ve completed creating one. It’s time to get feedback and comments from the intended audience at this point. It’s crucial to remember that not everyone who will use the product is the intended consumer.

Do not involve friends or relatives in this development phase unless they are potential customers. It’s critical to avoid any feedback that isn’t relevant so that the product/service doesn’t get tossed for the wrong reasons.

Do not involve friends or relatives in this development phase unless they are potential customers. It’s critical to avoid any feedback that isn’t relevant so that the product/service doesn’t get tossed for the wrong reasons.

4. Inappropriate Development Approach

One of the most common reasons startups abandons a project in its early stages is that they do not understand the best approach to developing an MVP. This is one of the most prevalent reasons for startup failure.

substantial investment

Agile product development is typically more efficient and successful than Waterfall (Traditional Method) in product development. Agile development is faster to market and more adaptable because it emphasizes continual and iterative growth.

How To Find The Right Market While Creating an MVP

Consider how you would promote a minimal viable product for an air conditioner in Antarctica. This is a difficult job. When a startup company is focused on building an MVP, the same standards apply. Whether or not a product or service is excellent, it will fail if the company cannot solve the other part of the equation: finding the right target market for an MVP.

Many startup companies start with a wonderful assumption that “everyone” would buy their products or sign up for their services. They soon become a source of inspiration for many research and studies. For example, this HBR study reveals that 80 percent of 30,000 new product launches failed due to poor market segmentation.

1. Analyze The Competition

It’s almost hard to create an MVP that doesn’t already exist. Even if a firm has innovative ideas, it will be entering an already crowded and competitive market. To discover what the product will face in the market, it is essential to study the competition thoroughly.

Thus, you must figure out how to set up your minimum viable product in an industry where rivals already accomplish what you want to do. To discover this, you will need to conduct thorough research on your competitors.

Assessing their strong points and flaws is a crucial step. Determine who their customers are and what they get from them. However, you may continue with the same target market or concentrate on a market that your competitors may have overlooked.

2. Geographically Break Down The Customer Base

After determining the actual customer base for the MVP, the next step is to focus on geographic segmentation. This is a helpful technique for businesses to get acquainted with the location-specific qualities of a specific target market.

user journeys

Analyzing the ideal customer base’s location might be a significant game-changer on the road to creating an MVP. For example, why start the search from Southern California if the minimum viable product is a winter coat? The winter here is mild to warm, varying from moderate to warm.

Consumers in different geographic areas have distinct requirements and cultural traits targeted for better and more efficient marketing.

3. Find Out What Drives A Consumer To Make A Purchase

After dividing the client base, the next step is to discover their reasons for purchasing. The most straightforward approach to do so is to conduct survey research. This will aid your startup company in perfectly balancing its MVP positioning.

Use relevant questions that circle the previously mentioned points to keep the minimum viable product in mind. Once you’ve completed the survey, it’s possible to execute it in various ways based on your budget.

How Can You Measure The Success Of An MVP After It’s Been Created?

There are various methods to come up with an accurate prediction for the long-term success of a product. The following are the most common, efficient, and successful business approaches for evaluating an MVP’s performance:

1. Word Of Mouth

The amount of traffic your business will get is a good predictor of its future success. Interviewing potential customers is another approach to measure an MVP success. Begin with a client’s current problems or those they are likely to face, and then ask what they think.

2. Engagement

You can monitor the present value of your product and the future value by implementing engagement. Feedback can help to enhance the user experience by encouraging users to interact with your product.

3. Sign-Up

Sign-ups are a good approach to determine user interest. They may also lead to income, depending on the results of product interest surveys.

4. Better Client Evaluations Based On The Feedback

Users’ interest in the app may be seen by looking at the downloads and launch rates. The lighter your app, the more people will download it.

5. Percentage Of Active Users

The success of a minimal viable product is not only determined by download and launch rates. It is also essential to study user behavior and keep an eye on the current ratings of active users.

6. Client Acquisition Cost (CAC)

It’s essential to understand the actual amount it costs to attract a paying client. This assists you stay up to date on the effectiveness of your marketing techniques, as well as whether they need adjustments.

Your MVP Development Is All Set

The significant advantage of a minimal viable product is that you may learn about your customers’ interests without building the actual product. Not only that but also in the industry, the faster you discover how the product will appeal to customers, the fewer resources and effort you’ll have to devote to it.

Conclusion: How MVP Development Process Improves Your Startup

Now that you’ve seen what an MVP development process looks like, the prospect of starting one should no longer be frightening. Remember, it does not have to be 100% accurate. Follow the steps and techniques outlined in this article to create an MVP for the product.

minimum viable products

Note that MVP is a method for startup companies to learn about their customers using a working product without wasting valuable resources and efforts. All that is needed is to validate business hypotheses, identify important MVP features, figure out your target audience, and work with the appropriate MVP development company.

About the author: Joe Silk -

Joseph is a freelance writer who focuses on sharing our Startup Oasis team's abundant knowledge with the rest of the world. Our team has no secret for anything to do with Startups, SaaS software firms, technology, Web and mobile apps, IoT, UI/UX Design. View on Linkedin